{"product_id":"google-ads-ai-max-playbook-2027","title":"Google Ads AI Max Playbook 2027","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eAI Max is coming to every Search campaign, whether you switch it on or Google does it for you. Most advertisers either avoid it or turn it on and hope for the best.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis playbook shows you how to set it up, test it and judge it properly, so it grows your account and doesn’t just spend more budget.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eIt’s written by Thomas Eccel, #1 Paid Ads Creator on Favikon, for PPC specialists, agencies and in house marketers who run Search campaigns.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWhat’s inside\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e114 pages in 5 parts, Version 1 (November 2026). Free updates when Google changes something important.\u003c\/p\u003e\n\u003col dir=\"ltr\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnderstand AI Max.\u003c\/strong\u003e What it really is, what it replaces and what the hype leaves out.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEvery setting, explained.\u003c\/strong\u003e What each setting does, when to use it and where to find it, with screenshots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrategies to test.\u003c\/strong\u003e Step by step tests with clear rules for when to scale, keep or roll back.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWhat Google doesn’t tell you.\u003c\/strong\u003e Field notes from real accounts that you won’t find in the help center.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Toolkit.\u003c\/strong\u003e Copy and paste resources: queries, scripts, templates and checklists you can use the same day.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eWho it’s for\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul dir=\"ltr\"\u003e\n\u003cli\u003eAdvertisers testing AI Max for the first time.\u003c\/li\u003e\n\u003cli\u003eAccounts still on Dynamic Search Ads that need a migration plan.\u003c\/li\u003e\n\u003cli\u003eAnyone already running AI Max who wants to know if it really adds value.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e [PDF \/ Google Slides QR code at last slide]. Instant access after purchase.\u003c\/p\u003e","brand":"Thomas Eccel","offers":[{"title":"Default Title","offer_id":55170490433883,"sku":null,"price":59.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0871\/8791\/5099\/files\/GoogleAdsAIMaxPlaybookMockup.png?v=1794516687","url":"https:\/\/www.thomaseccel.com\/products\/google-ads-ai-max-playbook-2027","provider":"Thomas Eccel","version":"1.0","type":"link"}