AI Max "Sources" Column now showing

🚨 News! 𝐀𝐈 𝐌𝐚𝐱 "𝐒𝐨𝐮𝐫𝐜𝐞𝐬" column is now showing in your 𝐒𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐫𝐦 𝐑𝐞𝐩𝐨𝐫𝐭. How to use this data:

This update quietly rolled out but it's an important one for understanding how your traffic is actually being matched to your AI Max Searches.

What’s 𝐧𝐞𝐰?
Google is now revealing 𝐭𝐡𝐞 𝐬𝐨𝐮𝐫𝐜𝐞 behind AI Max traffic:
👉 Landing pages and URL inclusions
👉 AI Max expanded matches
👉 only found those two for now

What to do with this info?

Landing pages & URL inclusions → Check if these terms align with your page content. If not, your URL coverage might be too broad. Or you could work more on your on-page content with better keywords for google to understand what you sell.

AI Max expanded matches → These are algorithmic matches. Evaluate their ROAS / CPA compared to your usual keyword match types searches. Evaluate over time.

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