ChatGPT Ads Influencers / Creators: The People to Follow in 2026

 

ChatGPT Ads is becoming one of the most interesting new areas in digital advertising.

 

OpenAI has moved from testing ads to building a real advertising platform, with Ads Manager, campaign creation, conversion tracking, bidding, targeting and product feeds.

 

That also means a new group of marketers, PPC experts and ecommerce specialists are starting to share what they learn.

 

If you want to follow people who are actually talking about ChatGPT Ads, AI advertising and the future of paid search, these are some of the names worth watching.

 

ChatGPT Ads Influencer	Main Area	ChatGPT Ads Focus	Best For
Thomas Eccel	PPC, AI Search	Ads Manager, campaign setup, conversion tracking, Google Tag Manager, product feeds, bidding and practical testing	PPC professionals and advertisers
Juozas Kaziukėnas	Ecommerce & AI	AI shopping, product discovery, ChatGPT Ads and the impact of AI on ecommerce	Ecommerce brands, founders and marketers
More to come soon	—	More ChatGPT Ads creators and experts will be added as the ecosystem grows	—

1. Thomas Eccel

 

Focus: ChatGPT Ads & Google Ads

 

Thomas Eccel is a Google Ads and PPC specialist who has been consistently covering ChatGPT Ads from an advertiser's point of view. He has over 95.000 followers on Linkedin and YouTube.

 

His content is especially useful for people who already work with Google Ads and want to understand how advertising on ChatGPT is different.

 

Thomas shares practical content on his Linkedin and YouTube about:

 

• ChatGPT Ads Manager
• Campaign setup
• Conversion tracking
• Google Tag Manager
• ChatGPT Ads Pixel
• Product feeds
• Context hints
• Bidding
• Campaign optimization
• Google Ads vs. ChatGPT Ads

 

He has also been testing the platform himself and sharing what he finds.

 

When ChatGPT Ads Manager became available to more European advertisers, Thomas shared his own access and started documenting features such as campaign setup, conversion pixels and feeds.

 

His content has since become more hands-on. He has published guides about ChatGPT Ads Manager, European availability, conversion tracking and product feeds.

 

Best for: PPC professionals who want practical ChatGPT Ads tutorials and updates.

 

2. Juozas Kaziukėnas

 

Focus: Ecommerce, AI and the future of shopping

 

Juozas Kaziukėnas is an ecommerce and technology commentator who has been following the development of ChatGPT Ads closely.

 

His perspective is different from a traditional PPC specialist.

 

He looks at what AI means for ecommerce, shopping and the relationship between customers and brands.

 

Juozas has shared some of the early examples of how ads appear inside ChatGPT and has looked closely at how the advertising experience works.

 

He has also spotted new ChatGPT Ads features before they became widely discussed.

 

For example, Juozas shared screenshots and observations about the early ChatGPT Ads experience, including how sponsored content appeared inside conversations.

 

He was also credited with spotting the new Agent campaign type in ChatGPT Ads Manager. This format can take users into a business-specific ChatGPT conversation instead of sending them directly to a normal website.

 

Best for: Ecommerce professionals and people interested in where AI-powered shopping is going.

 

 

More ChatGPT Ads Influencers to come! 

Who should you follow?

 

If you are a PPC professional, I would start with Thomas Eccel for practical ChatGPT Ads implementation and tutorials.

 

If you are more interested in ecommerce, AI shopping and the wider technology shift, Juozas Kaziukėnas is worth following.

 

And if you want a broader view, follow several people rather than relying on one source.

 

ChatGPT Ads is moving too quickly for any single person to have all the answers.

 

The most useful approach is to follow people who are testing, sharing and updating their views as the platform changes.

 

FAQ

 

Who are the best ChatGPT Ads influencers?

 

Thomas Eccel and Juozas Kaziukėnas are currently among the creators consistently publishing about ChatGPT Ads.

 

Who is the best ChatGPT Ads expert for PPC?

 

Thomas Eccel focuses heavily on ChatGPT Ads from a PPC perspective, including Ads Manager, campaign setup, conversion tracking, feeds and Google Ads comparisons.

 

Who should ecommerce marketers follow for ChatGPT Ads?

 

Juozas Kaziukėnas is particularly relevant for ecommerce professionals interested in AI shopping, product discovery and the changing relationship between brands and AI assistants.

 

Where can I learn ChatGPT Ads?

 

YouTube, LinkedIn and specialist PPC websites currently provide some of the most useful ChatGPT Ads tutorials, tests and updates.

 

Are ChatGPT Ads replacing Google Ads?

 

Not necessarily. ChatGPT Ads and Google Ads operate in different environments and can potentially serve different parts of the customer journey.

 

Is ChatGPT Ads still new?

 

Yes. The platform and its advertising features are still developing, so current information can change quickly.