ChatGPT Ads Manager: Is OpenAI Building the Future of Automated Media Buying?

September 26, 2025

ChatGPT Ads are coming soon, at least a new OpenAI Job posting shows us the clear direction.

The advertising industry just got shaken up.

OpenAI quietly dropped a new job posting for its ChatGPT Growth team, and it doesn’t look like “just another marketing role.” Instead, it looks like the blueprint for a full-scale ChatGPT Ads Manager — a system that could redefine how campaigns are created, optimized, and reported.

What are ChatGPT Ads?

While not officially launched (yet), the recent job description gives us strong clues. OpenAI is hiring engineers to build and scale systems for:

Campaign management tools
Real-time attribution and reporting pipelines
Spend optimization engines
Experimentation frameworks
MarTech infrastructure from the ground up

That’s not typical growth marketing support. This looks like the foundation of an AI-powered Ads Manager — one where ChatGPT doesn’t just write your ad copy, but also runs and optimizes entire campaigns.

How ChatGPT Ads Could Work

Imagine this workflow:

➡️ ChatGPT writes your ad copy and creatives
➡️ ChatGPT sets up campaigns, targeting, and bidding strategies
➡️ ChatGPT optimizes spend across platforms in real time
➡️ ChatGPT reports back with insights, attribution, and next steps

If that sounds like a media buyer’s dream (or nightmare), you’re not alone. An AI Ads Manager could automate a huge part of what today’s PPC specialists, agencies, and growth marketers spend hours doing.

Why ChatGPT Ads Manager Matters

Efficiency – No more manual setup, testing, or scaling. AI could handle it in seconds.
Attribution in Real Time – With data pipelines built into the system, marketers could finally close the gap on “what’s working.”
Cross-Platform Optimization – Instead of running separate campaigns on Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads, ChatGPT could orchestrate spend and performance across all of them.
Creative at Scale – GPT already excels at generating text and visuals. Combine that with campaign automation, and you get ads that constantly refresh to fight fatigue.

This isn’t just an iteration of current ad platforms. It could be the start of a new era in programmatic media buying, where AI not only suggests but executes.

Should Marketers Be Scared?

Some might see this as a threat to the role of media buyers and PPC managers. But as with every AI breakthrough, it’s more about augmentation than replacement. Marketers who learn how to leverage tools like a future ChatGPT Ads Manager will stay ahead. Those who don’t may struggle to compete.