ChatGPT Ads Manager (Self-serve) is live - PPC Updates 2026
Here we go, a new era begins: ๐๐ต๐ฎ๐๐๐ฃ๐ง ๐๐ฒ๐น๐ณ-๐๐ฒ๐ฟ๐๐ฒ ๐๐ฑ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ is now ๐๐๐ฉ๐.ย
OpenAI just launched its brand new Ads Manager Beta. Business can now sign up via website and launch campaigns directly inside ChatGPT. US ONLY for now.
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๐๐ฒ๐ฟ๐ฒ ๐ถ๐ ๐๐ต๐ฎ๐ ๐ต๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ฒ๐ฑ:
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Direct sign up via website
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CPC bidding alongside the existing CPM model (which launched at $60 CPM)
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Conversions API + pixel measurement for post click tracking
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Bulk CSV upload for campaigns, ad groups and ads
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Three tier structure: Campaign โ Ad Group โ Ad (familiar territory for us PPC people)
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Context hints at the ad group level (you target conversation themes, not keywords)
๐ ๐ณ๐ฒ๐ ๐๐ต๐ถ๐ป๐ด๐ ๐๐ผ ๐ธ๐ป๐ผ๐ ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐ผ๐ ๐๐๐ฎ๐ฟ๐
โ MCC style accounts are not supported. Agencies can't create accounts on behalf of clients. The client opens the account first, then invites the team.
โ Eligible categories are still limited: household goods, local services, travel, entertainment, digital products, education.
โ Beta access for US businesses only for now.
