Demand Gen "View-through Conversion Optimization" Google Ads News

๐Ÿšจ ๐๐ˆ๐† ๐ƒ๐ž๐ฆ๐š๐ง๐ ๐†๐ž๐ง ๐๐ž๐ฐ๐ฌ!ย 

Just spotted something completely new inside Google Ads. There is a new Beta called "View-through Conversion Optimization" Setting on Demand Gen campaign level!

This one could really make a big impact.


๐•๐ข๐ž๐ฐ-๐“๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง ๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ณ๐š๐ญ๐ข๐จ๐ง
You can now let Google include View-Through Conversions in your bidding.

๐–๐ก๐š๐ญ ๐ก๐š๐ฉ๐ฉ๐ž๐ง๐ฌ?
โžก๏ธ Faster early-stage conversions
โžก๏ธ Smoother learning phase
โžก๏ธ Demand Gen starts comparing itself more to Meta or TikTok campaigns that already include them in their bidding.
โžก๏ธ Probably CPA or ROAS targets need to be checked when activating!

A โ€œviewโ€ counts when even 1 pixel of your ad is visible on screen.
And if that user later converts, itโ€™s now part of the optimization.

Currently works for YouTube traffic (Image + Video). More channels coming soon.
This feature is disabled by default but you can already find it inside your campaign settings.

This can be a big boost for you.
Helps you exit learning faster.
Gives Google more data to optimize.

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