GML 2025 Recap - Top Updates from the Google Marketing Live

ย ๐“๐จ๐ฉ ๐†๐จ๐จ๐ ๐ฅ๐ž ๐€๐๐ฌ ๐”๐ฉ๐๐š๐ญ๐ž๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ญ๐ก๐ž ๐†๐Œ๐‹ 2025 explained. I'm currently in Dublin experiencing the whole event in person.

If I had to drink a shot for every time Google said โ€œAIโ€โ€ฆ I would be dead and wouldnโ€™t be typing this right now ๐Ÿ˜…

Hereโ€™s what stood out and it's worth mentioning:

๐€๐ˆ ๐Ž๐ฏ๐ž๐ซ๐ฏ๐ข๐ž๐ฐ๐ฌ ๐€๐๐ฌ
Ads are rolling out to desktop AI Overviews in the US. Huge visibility play as AI search scales.

๐€๐ˆ ๐Œ๐š๐ฑ ๐“๐ž๐ซ๐ฆ ๐‘๐ž๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐ 
See Search Terms, headlines + landing pages directly in AI Max reporting. More clarity and transparency when you launch AI Max campaigns.

๐‚๐ซ๐ž๐š๐ญ๐จ๐ซ ๐๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ๐ก๐ข๐ฉ๐ฌ ๐‡๐ฎ๐›
Soon live in the Google UI: YouTube creators hub, searching and finding YouTube creators, see pricing, and launch creator collabs all inside Google Ads.

๐ˆ๐ฆ๐š๐ ๐ž + ๐•๐ข๐๐ž๐จ ๐‚๐ซ๐ž๐š๐ญ๐ข๐จ๐ง ๐ฏ๐ข๐š ๐†๐ž๐ฆ๐ข๐ง๐ข ๐€๐ˆ
Edit & generate creatives right in the platform. AI does the work.

๐๐ž๐ฐ ๐๐ซ๐จ๐ฌ๐ฉ๐ž๐œ๐ญ๐ข๐ง๐  ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง๐ฌ
New Beta for campaign acquisition goals with new Exclusion options and more control how to get new prospects out with Google Ads.

๐๐Œ๐š๐ฑ ๐‚๐ก๐š๐ง๐ง๐ž๐ฅ ๐‘๐ž๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐ 
Live in beta from TODAY. You can now break down PMax performance by channel and performance.

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