Google Ads Branded Searches Report for Demand Gen Campaigns

🚨 Big News! You can finally answer the question "𝗗𝗼𝗲𝘀 𝘁𝗵𝗶𝘀 𝗗𝗚 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗯𝘂𝗶𝗹𝗱 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱 𝗼𝗿 𝗮𝗿𝗲 𝘄𝗲 𝗷𝘂𝘀𝘁 𝗽𝗮𝘆𝗶𝗻𝗴 𝗳𝗼𝗿 𝘃𝗶𝗲𝘄𝘀/𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 𝗻𝗼𝗯𝗼𝗱𝘆 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿𝘀?

Google Ads rolled out a new Brand report that shows branded search volume per Demand Gen campaign, and comparing it to spend over time. Thanks to Yash Mandlesha for sharing it with me.

You can now see:
🔥 Branded searches generated by each Demand Gen campaign
🔥 Cost vs. branded search trends over time
🔥 Which campaigns are driving the highest brand interest

Until now we could only see metrics like clicks, impressions, views, ctr, conversions etc of our Demand Gen campaigns.

But, I could never really tell how much brand interest these campaigns create.

Yes, I could try it with a Brand Lift Study but who was min 20.000€ for each flight.

This feels like a new version and report for Attributed Branded Searches.

If the numbers are accurate, I love this update.

Author: Thomas Eccel