Google Ads Demand Gen Channel Reporting - PPC Updates 2025
How to know which Google Ads Demand Gen Channel performs better?
BIG News! I just saw that you can now 𝐛𝐮𝐢𝐥𝐝 𝐲𝐨𝐮𝐫 𝐨𝐰𝐧 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 even on Ad Group Level.🔥
Since Google did not launch their own Channel Reporting submenu yet, they made the data available.
𝐒𝐭𝐞𝐩 𝐛𝐲 𝐒𝐭𝐞𝐩:
1) Go on Campaign Level i.e
2) Segment
3) Segment by Network
𝐘𝐞𝐬, 𝐭𝐡𝐚𝐭 𝐦𝐞𝐚𝐧𝐬 𝐜𝐥𝐞𝐚𝐫 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐛𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧𝐬 𝐰𝐢𝐭𝐡 𝐚𝐥𝐥 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐦𝐞𝐭𝐫𝐢𝐜𝐬 𝐟𝐨𝐫:
🎯 Display Network
📧 Gmail
📱 Discover
▶️ YouTube
🌐 Cross-network
🔍 Google-owned channels
No more guessing where your conversions are actually coming from.
No more blind optimization. Just clean visibility right inside the interface.
Massive for testing creatives per channel.
Even bigger for budget allocation decisions or channel selection decisions.