Google Ads is labelling AI Asset - you are legally responsable

Another 𝗕𝗜𝗚 𝗔𝗜 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗨𝗽𝗱𝗮𝘁𝗲. New Legal Update you should know. AI Assets are getting more regulated now!

Google is rolling out 𝗔𝗜 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗹𝗮𝗯𝗲𝗹𝘀 right now (throughout July), across Google Ads, Display & Video 360, Campaign Manager 360, Merchant Center and Ads Editor.

If your ads use AI generated or AI edited assets, users will see it disclosed in the "How this ad was made" panel inside My Ad Center.

Important knowledge:
✅ For campaigns targeting the EU, India or New York, the label also shows directly on the ad itself as a visible overlay.
✅ You manage labels manually in Asset Studio, or during campaign creation when Google prompts you to "review assets."
✅ Every AI generated image and video from Google's tools now carries a SynthID watermark and C2PA metadata, invisible to the eye but readable by machines.
✅ Google will send in-product prompt to "Review assets" if ads in your campaign may require an AI label.

❗ Once Google applies a label automatically, on your behalf or because a region requires it, you cannot overwrite it.

❗ One important note: using the label setting doesn't guarantee legal compliance on its own. If you advertise in a regulated market, I would get proper legal guidance.

This also changes how we should think about testing generative assets at scale.

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