Google Ads News: Custom Segments with Audience Size Live

Google Ads News! 𝐂𝐮𝐬𝐭𝐨𝐦 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐬 𝐜𝐚𝐧 𝐧𝐨𝐰 𝐬𝐡𝐨𝐰 𝐭𝐡𝐞 𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐞𝐝 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐒𝐢𝐳𝐞. Small but priceless update from Google Ads. 

Google quietly rolled out a 𝐬𝐦𝐚𝐥𝐥 𝐛𝐮𝐭 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐮𝐩𝐝𝐚𝐭𝐞.

When building Custom Segments based on keywords, URLs, or app interactions, you can now see the estimated audience size on the right side of each segment.

Example: You build a custom segment targeting users searching for competitors or niche solutions, Google now tells you “80K” potential users can be reached with this custom segment.

This change helps a lot for campaign planning and optimization:

𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭:

✔️ You can fastly validate if your audience is too narrow or broad

✔️ It helps you prioritize which segments to use in upper vs lower-funnel campaigns

✔️ You can start experimenting what happens if you add more or less keywords, more or less website links etc.

✔️ This is going to be fun!

Spotted by Thomas Eccel, Top 25 PPC Expert 2025.