Google Ads News - YouTube Ad Bumper + 15 seconds non skippable Ad Format

New 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐚𝐝 𝐟𝐨𝐫𝐦𝐚𝐭 spotted: 𝗕𝘂𝗺𝗽𝗲𝗿 + 𝟭𝟱 𝐬𝐞𝐜 𝐧𝐨𝐧 𝐬𝐤𝐢𝐩𝐩𝐚𝐛𝐥𝐞 𝐕𝐢𝐝𝐞𝐨 mixed to get more reach. All you need to know about this Beta:

Google Ads just launched a combo format for non-skippable in-stream ads:
▶️ 6-sec Bumper Ads
▶️ 7–15 sec Non-Skippable Ads

You can now run both formats in a single ad group, a new Bumpers + 15 Seconds setup (Beta).

𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬:
👉 More reach: Google will auto-optimize between short and slightly longer creatives.
👉 Probably higher ad recall: Mix punchy bumpers with more storytelling
👉 Better inventory access = usually more impressions for reach goals.

Ideal for brand awareness AND frequency goals because you can show more ads and less annoying repetition.

Also a great way to test creative impact by duration without splitting campaigns.