Google Ads PMax 100 Negatives Limit removed - Big Update 2025

BIG News! I just noticed that š†šØšØš š„šž š¬š¢š„šžš§š­š„š² š«šžš¦šØšÆšžš š­š”šž 100 šœššš¦š©ššš¢š š§ š„šžšÆšžš„ š§šžš ššš­š¢šÆšž š„š¢š¦š¢š­ from ššŒššš± campaigns. And this is already live! Amazing Update.


š–š”ššš­š¬ š§šžš°?

ā†³ Google Ads removed the 100 negatives per PMax campaign limit and set a new limit of 10.000 campaign level negatives for Performance Max campaigns.

ā†³ You can now add more than 100 negatives, even thousands of negatives on PMax campaign level.

ā†³ Already updated in the Google Ads Support page.

š‡šØš° šˆ š§šØš­š¢šœšžš š¢š­?

ā†³ Last week I did a YouTube video explaining PMax Campaign Level Negatives and showing the Support Page where it says 100 max negatives.

ā†³ Today I visited the site again and the 100 negatives limit was gone.

ā†³ I went straight to my Pmax campaigns and like magic I could surpass the 100 negatives per PMax. šŸ˜

And now I'm here sharing this update with you.

Lets hope soon they remove the negative keyword list restriction too!

Ā 

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PMax Negative limit increased to 10.000 campaign level negatives

Google Ads removed the 100 negatives per PMax campaign limit.

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