Google Ads PMax 100 Negatives Limit removed - Big Update 2025

BIG News! I just noticed that 𝐆𝐨𝐨𝐠𝐥𝐞 𝐬𝐢𝐥𝐞𝐧𝐭𝐥𝐲 𝐫𝐞𝐦𝐨𝐯𝐞𝐝 𝐭𝐡𝐞 100 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐥𝐞𝐯𝐞𝐥 𝐧𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐥𝐢𝐦𝐢𝐭 from 𝐏𝐌𝐚𝐱 campaigns. And this is already live! Amazing Update.

𝐖𝐡𝐚𝐭𝐬 𝐧𝐞𝐰?

↳ Google Ads removed the 100 negatives per PMax campaign limit and set a new limit of 10.000 campaign level negatives for Performance Max campaigns.

↳ You can now add more than 100 negatives, even thousands of negatives on PMax campaign level.

↳ Already updated in the Google Ads Support page.

𝐇𝐨𝐰 𝐈 𝐧𝐨𝐭𝐢𝐜𝐞𝐝 𝐢𝐭?

↳ Last week I did a YouTube video explaining PMax Campaign Level Negatives and showing the Support Page where it says 100 max negatives.

↳ Today I visited the site again and the 100 negatives limit was gone.

↳ I went straight to my Pmax campaigns and like magic I could surpass the 100 negatives per PMax. 😍

And now I'm here sharing this update with you.

Lets hope soon they remove the negative keyword list restriction too!