Google Ads PMax Age Exclusions live - 2025 PPC Updates

🚨 BIG PMax News! "𝐀𝐠𝐞 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐨𝐧𝐬" are now appearing in some 𝐏𝐌𝐚𝐱 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬. You have now finally full control over age targeting! 🔥

Google Ads has started rolling out the "Age Exclusions" Beta for Performance Max, first announced in January.

This feature allows advertisers to exclude specific age bracket directly within campaign settings.

Until now, PMax offered demographic exclusions just on Asset Group Level and only one range (i.e 18-34, or 25-48 etc) making it harder to prevent ad delivery to irrelevant age groups.

With this update, we gain more control over who sees our ads, improving targeting efficiency and budget allocation.

𝐇𝐨𝐰 𝐭𝐨 𝐜𝐡𝐞𝐜𝐤 𝐢𝐟 𝐢𝐭’𝐬 𝐥𝐢𝐯𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐚𝐜𝐜𝐨𝐮𝐧𝐭:
1️⃣ Go to a PMax campaign
2️⃣ Click on Campaign Settings
3️⃣ Look for the Age Exclusions section under Brand exlcusions.
If it’s available, you can select which age groups to exclude from your campaigns.

I think this feature is part of a gradual rollout, so not all accounts will have access yet.