Google Ads Update for Performance Max Campaigns: Device Control is now showing in some accounts. 

𝐁𝐈𝐆 𝐏𝐌𝐚𝐱 𝐍𝐞𝐰𝐬! We finally have 𝐃𝐞𝐯𝐢𝐜𝐞 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 𝐚𝐭 𝐭𝐡𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐥𝐞𝐯𝐞𝐥 🔥 After Page Feeds, Brand Guidelines, Brand Exclusions and very recently Age Exclusions.

I spotted a fresh new feature live in an account that was long requested: Device targeting in PMax.

You can now select 𝐃𝐞𝐯𝐢𝐜𝐞𝐬 inside 𝐏𝐌𝐚𝐱 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐬𝐞𝐭𝐭𝐢𝐧𝐠𝐬:
✅ Computers: Desktop or laptop devices with screens larger than 7" in diagonal.
✅ Mobile phones: Hand-held devices that include a phone.
✅ Tablets: Mobile devices that don't necessarily include a phone.
✅ TV screens: Devices that stream TV content such as smart TVs, gaming consoles, and connected devices like Chromecast. This targeting option is only available for Display and Video campaigns.

This was previously not possible. Now you get more visibility and control.

𝐓𝐢𝐩: Could be time to start excluding TV screens for performance focused B2B campaigns or isolating mobile only traffic to align with landing page UX for example. A lot more tactics are now ready to be implemented.

Thanks for that update, Google!