Google launched "Sponsored Results" Label worldwide - Google Ads Updates

🚨 BIG News! 𝐆𝐥𝐨𝐛𝐚𝐥 𝐮𝐩𝐝𝐚𝐭𝐞 𝐟𝐨𝐫 𝐆𝐨𝐨𝐠𝐥𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠. 𝐒𝐰𝐢𝐩𝐞 to learn what is changing with real examples.

Google rolled out globally its new “𝐒𝐩𝐨𝐧𝐬𝐨𝐫𝐞𝐝 𝐫𝐞𝐬𝐮𝐥𝐭𝐬” 𝐥𝐚𝐛𝐞𝐥. I think in 6 months the European Commission either fines Google for this or forbids it.

 

This is a major visual change to how ads appear in Search and Shopping results and it’s now official on the Google Blog.

𝐇𝐞𝐫𝐞 𝐢𝐬 𝐰𝐡𝐚𝐭’𝐬 𝐧𝐞𝐰
→ Instead of the familiar “Ad” label, Google now shows “Sponsored result(s)” above paid listings.
→ The update affects both Search Ads and Shopping Ads.
→ The new design integrates the sponsored listings more seamlessly with organic results.

𝐅𝐫𝐨𝐦 𝐚 𝐔𝐗 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞, it’s cleaner and more consistent across surfaces.
𝐅𝐫𝐨𝐦 𝐚 𝐮𝐬𝐞𝐫 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞, this might be less positive. Because this change makes it harder for users to distinguish between organic and paid listings, a detail that could drive higher CTRs for advertisers.

𝐌𝐲 𝐭𝐚𝐤𝐞:
While the update improves visually the interface, it blurs the line between paid and organic visibility. Users who previously ignored ads may now click them more often, potentially increasing traffic share toward Google Ads.

𝐄𝐱𝐩𝐞𝐜𝐭:
CTR increases for Search
Possible CPC fluctuations as competition reacts
Monitor your Search vs. Shopping impression mix more closely

Here an example of a single Ad: