Google Merchant Center for Agencies MCC rolling out now - 2026

One of my favorite updates: 𝐌𝐞𝐫𝐜𝐑𝐚𝐧𝐭 π‚πžπ§π­πžπ« πŒπ‚π‚ 𝐟𝐨𝐫 π€π πžπ§πœπ’πžπ¬ 𝐟𝐒𝐫𝐬𝐭 π₯𝐨𝐨𝐀 𝐚𝐭 𝐭𝐑𝐞 𝐧𝐞𝐰 𝐒𝐧𝐭𝐞𝐫𝐟𝐚𝐜𝐞, rolling out now! πŸ”›

We all know the paint of not being able to manage our e-com clients with one MCC Merchant Center Login. This is changing in 2026. And I love it.

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π–π‘πšπ­ 𝐒𝐬 𝐭𝐑𝐞 𝐌𝐞𝐫𝐜𝐑𝐚𝐧𝐭 π‚πžπ§π­πžπ« πŒπ‚π‚?
Merchant Center for Agencies helps agencies manage multiple Merchant Center accounts for their clients in one place

𝐇𝐨𝐰 𝐒𝐭 𝐰𝐨𝐫𝐀𝐬?
Your agency account serves as a central hub for managing all your client accounts and user permissions from one place.
The all client accounts page provides a centralized view to help you organize and monitor your client accounts.

From this page, you can:
- Star important accounts for quick access.
- Customize which accounts are visible in your list.
- Check which users have access to each account.

Merchant Center for Agencies is generally available in the π”π§π’π­πžπ π’π­πšπ­πžπ¬ 𝐚𝐧𝐝 π‚πšπ§πšππš 𝐚𝐧𝐝 𝐚𝐯𝐚𝐒π₯πšπ›π₯𝐞 𝐚𝐬 𝐚 𝐩𝐒π₯𝐨𝐭 𝐠π₯π¨π›πšπ₯π₯𝐲.

Request access here.

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