Google Search Console adds Social Media Platform Properties

❗Huge Update❗ Google Search Console lets you now track Social Media Platform Performance! Is Google admitting now that discovery does not happen anymore just with websites??

Google just introduced a brand new update for adding Social Media platforms to your Search Console.

Until now, Search Console only showed you performance for your own website. 

Now you can connect Instagram, TikTok, X or YouTube directly, even if you dont own a website at all, and see exactly how that content shows up on Google Search and Discover. And also export the data.

𝗛𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗴𝗲𝘁 𝗼𝗻𝗰𝗲 𝗶𝘁𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱:
✅ Performance report: clicks, impressions, and which specific posts and queries are actually driving traffic. Data is exportable too.
✅ Insights report: a clean overview of your traffic trends, top performing posts, and how people are finding your account through Google.
✅ Achievements: milestones as you cross new thresholds of clicks from Search, nice touch for creators who live for that dopamine hit.

Setup is simple: Open Search Console, click add property, pick your platform, and verify. Rolling out in the next weeks to many of us.

My opinion: this is Google quietly admitting that discovery doesnt happen on websites anymore, it happens on social and video first, then gets picked up by Search and Discover.