How to index your products for AI Platforms like ChatGPT?

Here I show you how you can be eligible to ๐ฌ๐ก๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ ๐จ๐ง ๐‚๐ก๐š๐ญ๐†๐๐“ and ๐ข๐ง๐œ๐ซ๐ž๐š๐ฌ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐œ๐ก๐š๐ง๐œ๐ž๐ฌ ๐ญ๐จ ๐ ๐ž๐ญ ๐ซ๐ž๐Ÿ๐ž๐ซ๐ž๐ง๐œ๐ž๐ ๐›๐ฒ ๐€๐ˆ ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ๐ฌ. Swipe to learn! ๐Ÿ”ฅ

OpenAI rolled out real-time shopping results inside ChatGPT and it changes the landscape for product discovery.

A few important things to know.

๐Ž๐ฉ๐ž๐ง๐€๐ˆ ๐๐ž๐ญ๐ž๐ซ๐ฆ๐ข๐ง๐ž๐ฌ ๐ญ๐จ ๐ฌ๐ก๐จ๐ฐ ๐ฉ๐ซ๐จ๐๐ฎ๐œ๐ญ๐ฌ ๐จ๐Ÿ ๐ฆ๐ž๐ซ๐œ๐ก๐š๐ง๐ญ๐ฌ ๐›๐š๐ฌ๐ž๐ ๐จ๐ง:
โ€ข Structured metadata from third-party providers (for example price, product description) and other third-party content (for example reviews).
โ€ข Model responses generated by ChatGPT before it considers any new search results.
โ€ข OpenAI safety standards.

๐Ž๐ญ๐ก๐ž๐ซ ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐ญ ๐Ÿ๐š๐œ๐ญ๐ฌ:
โ€ข ChatGPT selects products based on relevance, not ad bids (for now;)
โ€ข It factors in user context like sizing, intent, and past preferences
โ€ข Review summaries and โ€œBudget-Friendlyโ€ labels are model-generated
โ€ข Prices + ratings come from third-party providers (like Bing)
โ€ข FAQ sections on your pages help a lot

This is relevant for
โ†’ DTC brands
โ†’ Ecommerce SEO/PPC teams
โ†’ Feed management pros
โ†’ Retailers not yet AI-optimized

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