How to index your products for AI Platforms like ChatGPT?

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OpenAI rolled out real-time shopping results inside ChatGPT and it changes the landscape for product discovery.

A few important things to know.

𝐎𝐩𝐞𝐧𝐀𝐈 𝐝𝐞𝐭𝐞𝐫𝐦𝐢𝐧𝐞𝐬 𝐭𝐨 𝐬𝐡𝐨𝐰 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐨𝐟 𝐦𝐞𝐫𝐜𝐡𝐚𝐧𝐭𝐬 𝐛𝐚𝐬𝐞𝐝 𝐨𝐧:
• Structured metadata from third-party providers (for example price, product description) and other third-party content (for example reviews).
• Model responses generated by ChatGPT before it considers any new search results.
• OpenAI safety standards.

𝐎𝐭𝐡𝐞𝐫 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐟𝐚𝐜𝐭𝐬:
• ChatGPT selects products based on relevance, not ad bids (for now;)
• It factors in user context like sizing, intent, and past preferences
• Review summaries and “Budget-Friendly” labels are model-generated
• Prices + ratings come from third-party providers (like Bing)
• FAQ sections on your pages help a lot

This is relevant for
→ DTC brands
→ Ecommerce SEO/PPC teams
→ Feed management pros
→ Retailers not yet AI-optimized