Location Option now available on Demand Gen campaigns - Google Ads

🚨 OH MY GOD, is it Christmas already? 🎄 🎁 𝐖𝐚𝐬 𝐰𝐚𝐢𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬 𝐨𝐧𝐞 𝐬𝐢𝐧𝐜𝐞 𝐭𝐡𝐞 𝐥𝐚𝐮𝐧𝐜𝐡 𝐨𝐟 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬!!

Demand Gen campaigns were lacking one thing since today: 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐎𝐩𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐩𝐫𝐞𝐬𝐞𝐧𝐜𝐞 and interest.

You had to always exclude the whole world except the countries that you wanted to target to have a correct targeting.

In the backend, Demand Gen campaigns were default Presence or Interest in my opinion.

𝐅𝐢𝐧𝐚𝐥𝐥𝐲, 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐡𝐚𝐯𝐞 𝐧𝐨𝐰 𝐭𝐡𝐞 𝐨𝐩𝐭𝐢𝐨𝐧 𝐭𝐨 𝐬𝐞𝐥𝐞𝐜𝐭:

-> Presence or Interest

-> Presence

but I recommend (if needed) still go ahead with negative location exclusions as I wrote also in my Demand Gen Optimization Playbook (that I recommend to read!)