NCA Goals for Demand Gen now live! Google Ads News

News! 𝐍𝐂𝐀 𝐆𝐨𝐚𝐥𝐬 𝐚𝐫𝐞 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐥𝐢𝐯𝐞 𝐟𝐨𝐫 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬! Just spotted them out in the wild. All you need to know:

Google released a major update into Demand Gen, and it's already rolled out!

You can now run New Customer Acquisition (NCA) goals directly inside Demand Gen campaigns.

𝐖𝐡𝐚𝐭’𝐬 𝐧𝐞𝐰?
→ New Customer Only Mode
Only bids on new customers. Recommended for brands with strict new customer budgets.

→ New Customer Value Mode
Bids more for new customers than existing ones. Ideal for purchase conversion goals when growth is the target.

This update makes Demand Gen even more part of Google’s “Power Pack” positioning it even more as a mid/mid-lower channel.

𝐒𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐮𝐬𝐞 𝐢𝐭?
✅ Value-Mode: If you’re optimizing for purchases? Yes I would test it.
✅ NC only: If your team is focused on incremental growth with strict budget on new customer acqusitions: Test it.

As always, rollout changes carefull, test first, observe Assisted converison behavior, and adjust accordingly.