New Google Ads Column "Original Conversion Value" spotted

ย News! We just got a ๐ง๐ž๐ฐ ๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง ๐‚๐จ๐ฅ๐ฎ๐ฆ๐ง in Google Ads!

Just spotted this new column "๐Ž๐ซ๐ข๐ ๐ข๐ง๐š๐ฅ ๐‚๐จ๐ง๐ฏ๐ž๐ซ๐ฌ๐ข๐จ๐ง ๐•๐š๐ฅ๐ฎ๐ž".

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Some of us have been struggling with one thing for years:
-> separating real conversion value from value rule or lifecycle goalโ€“adjusted numbers. And finally Google gives us the cleaner, unadjusted conversion value.

Conversion Value
- Rule Adjustments (conversion value rules)
- Lifecycle Goal (NCA Goals etc.)
= Original Conversion Value

Simple as that and feels like a step back to the "roots" of conversion values.

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