New Grey Background on Sponsored Results for Google Ads - UX Update

๐Ÿšจ Again ๐†๐จ๐จ๐ ๐ฅ๐ž ๐’๐ž๐š๐ซ๐œ๐ก ๐‹๐š๐ฒ๐จ๐ฎ๐ญ ๐๐ž๐ฐ๐ฌ! Spotted that Google is now showing ๐ฅ๐ข๐ ๐ก๐ญ ๐ ๐ซ๐ž๐ฒ ๐›๐š๐œ๐ค๐ ๐ซ๐จ๐ฎ๐ง๐ ๐จ๐ง ๐ฌ๐ฉ๐จ๐ง๐ฌ๐จ๐ซ๐ž๐ ๐ซ๐ž๐ฌ๐ฎ๐ฅ๐ญ๐ฌ!

Grey for Google Ads while organic stays fully white.

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Personally these ๐š๐ซ๐ž ๐ญ๐ก๐ž ๐ข๐ฆ๐ฉ๐ฅ๐ข๐œ๐š๐ญ๐ข๐จ๐ง๐ฌ: of this change:
โ€ข Sponsored results visually โ€œliftโ€ off the SERP
โ€ข Organic feels more separated than before
โ€ข CTR behavior might shift again
โ€ข Weak ads will look even weaker next to clean organic results

Donโ€™t underestimate visual UX updates. They often shift CTRs faster than any bidding optimization. ๐Ÿ˜…

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