PMax Asset Experiment - Feed-only vs Full Asset - Google Ads Updates 2025
ππππ± πππ°π¬! You will soon be able to try the new "ππ¬π¬ππ πππ¬ππ’π§π " option in your PMax campaigns. Find out about this new feature!
With Asset testing you can test under a single PMax Feed-only vs Assets. Furthermore, Google is working on more test options it says on their new Support Page.
ππ¨π° π’π π°π¨π«π€π¬?
β³ Unlike other experiment types that test 2 separate campaigns, asset testing for Performance Max campaigns uses a single campaign, splitting the traffic into a control group and a treatment group.
β³ This approach reduces the learning period and delivers faster results.
ππ«ππππ’π π¬π©π₯π’π:
β³ Control group: Your existing Performance Max campaign with a Merchant Center product feed and no additional assets.
β³ Treatment group: The same Performance Max campaign, but with assets you've added.
ππππ¨π¦π¦ππ§ππππ’π¨π§π¬:
β³ Make sure you donβt change the settings of automatically created assets, Final URL expansion, or video enhancement feature after you create the experiment.
β³ Donβt change any assets in the campaign after the experiment has started.
ππ₯π₯ π’π§ ππ₯π₯:
β³ After the βPMax Experiments for Automated Asset Testingβ in 2024, Google Ads activates another in-campaign experiment.
β³ Hopefully they are not coming after our beloved feed-only campaigns for E-Com accounts.
Image credit for the screenshot: Anna Simpson on Linkedin.
