PMax Channel Reporting "Share of Cost" Slider Update

Good News! ๐๐Œ๐š๐ฑ ๐‚๐ก๐š๐ง๐ง๐ž๐ฅ ๐‘๐ž๐ฉ๐จ๐ซ๐ญ๐ข๐ง๐  ๐†๐ซ๐š๐ฉ๐ก ๐ข๐ฌ ๐ข๐ฆ๐ฉ๐ซ๐จ๐ฏ๐ข๐ง๐ !ย Get the "๐’๐ก๐š๐ซ๐ž ๐จ๐Ÿ ๐œ๐จ๐ฌ๐ญ" for each ๐‚๐ก๐š๐ง๐ง๐ž๐ฅ ๐ข๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐Œ๐š๐ฑ ๐œ๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง. ๐Ÿ”ฅ

The PMax Channel Reporting Beta got a new Cost Slider to get "Share of cost" Data for each Channel.

You just need to switch on the slider and the share of cost data gets calculated and shown.

๐–๐ก๐ฒ ๐ญ๐ก๐ข๐ฌ ๐ข๐ฌ ๐š ๐ง๐ข๐œ๐ž ๐ฎ๐ฉ๐๐š๐ญ๐ž

๐๐ฎ๐๐ ๐ž๐ญ ๐€๐ฅ๐ฅ๐จ๐œ๐š๐ญ๐ข๐จ๐ง ๐๐ซ๐ž๐œ๐ข๐ฌ๐ข๐จ๐ง
Share of Cost shows exactly what percentage of your total PMax spend each channel or network is consuming.

๐’๐ฉ๐ž๐ง๐ ๐ฏ๐ฌ ๐๐ž๐ซ๐Ÿ๐จ๐ซ๐ฆ๐š๐ง๐œ๐ž
When you cross-check Share of Cost with conversion share and value, you will see if a channel is over spending without delivering proportional returns. This is where important optimization decisions can happen.

๐๐ž๐ญ๐ญ๐ž๐ซ ๐Ÿ๐จ๐ซ ๐’๐œ๐š๐ฅ๐ข๐ง๐  ๐ƒ๐ž๐œ๐ข๐ฌ๐ข๐จ๐ง๐ฌ
ff your best-performing placement has a small Share of Cost but a good ROAS or low CPA than this is green flag. This channel might have room for scaling and finding new incremental conversions.

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