Political Ads Transparency Center inclusive Spend Data - PPC News

🚨 BIG News! 𝐘𝐨𝐮 𝐜𝐚𝐧 𝐧𝐨𝐰 𝐬𝐞𝐞 𝐰𝐡𝐨’𝐬 𝐩𝐚𝐲𝐢𝐧𝐠 (𝐚𝐧𝐝 𝐡𝐨𝐰 𝐦𝐮𝐜𝐡 💸 ) 𝐟𝐨𝐫 𝐩𝐨𝐥𝐢𝐭𝐢𝐜𝐚𝐥 𝐚𝐝𝐬. Thanks to all PPCers who clicked 100x times on "No, I don't run political ads" 😂

Google just added “Political Ads” to the Transparency Center.

Until now, the Transparency Center mainly covered all commercial and social topics. But with this new tab, you can now search, filter, and analyze all political ads running across the world.

𝐖𝐡𝐚𝐭’𝐬 𝐢𝐧𝐬𝐢𝐝𝐞:
Who paid for the political ad
Where it was shown
Spend data & impressions
Creative's and Text Ads

This addition enforces ad transparency especially ahead of elections and helps us understand how Google is tackling misinformation and ad disclosure at scale.