Search Partners in Pmax Channel Reporting - Google Ads Updates
π News! ππ¨π¨π π₯π πππ¬ ππ©ππππ ππ¨π« ππππ± ππ‘ππ§π§ππ₯ πππ©π¨π«ππ’π§π !Β Swipe to see the images! FINALLY
Most advertisers will miss because its a tiny UX update but it's actually a very important change.
and
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Google just added something new inside Performance Max.
Search Partner traffic is now finally visible in Channel Performance and Channel Distribution.
This means we now get transparency on:
β‘οΈ How much spend goes into Search Partners
β‘οΈ How PMax splits budget across Google Search vs partners
β‘οΈ Why certain CPC spikes or strange search behavior happens
For years Search Partner visibility was a bit like a blind spot in PMax.
This update doesnβt give us control yet but it gives us clarity.
Big impact for analysts.
