tCPC - New Google Ads Bidding Strategy Target Cost Per Click

BIG News! Google Ads is getting a 𝐧𝐞𝐰 𝐚𝐮𝐭𝐨𝐦𝐚𝐭𝐞𝐝 𝐁𝐢𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 and it's called 𝐭𝐂𝐏𝐂! Not tCPA, it's called tCPC ;) Made for 𝐃𝐞𝐦𝐚𝐧𝐝 𝐆𝐞𝐧 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬.

Wait, tCPC? Yes, you have heard it right. Target Cost Per Click.

𝐖𝐡𝐚𝐭'𝐬 𝐭𝐂𝐏𝐂?
It's an automated bid strategy designed to maximize clicks efficiently by maintaining your desired average cost per click. Unlike tCPA, which optimizes for conversions, tCPC aims directly at clicks.

𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤?
↳ Automatically sets bids each time your ad is eligible.
↳ Uses historical campaign data and real-time contextual signals (device, browser, location, time of day, remarketing list).
↳ Manages bid adjustments dynamically, aiming for your average CPC targe, though some clicks may cost more or less due to external auction dynamics.

𝐖𝐡𝐞𝐧 𝐭𝐨 𝐮𝐬𝐞 𝐭𝐂𝐏𝐂?
↳ Ideal for campaigns prioritizing clicks and website traffic. However, I strongly recommend to always closely monitor to ensure quality and not getting sold to low quality YouTube channels or other placements.

𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐭𝐂𝐏𝐂:
↳You can set tCPC at both campaign and ad-group levels.
↳ Ad-group settings override campaign-level CPC goals.
↳By default, campaigns aim to maximize clicks, you must explicitly set a target CPC to control cost-per-click.

So I think this will be just a checkbox like tCPA.

Pro tip: Ad-group specific CPC limits can help you fine-tune campaign performance.

Source: Google Ads Support Page. 

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