AI Max for Search - Google Ads Latest Update

 

𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐁𝐈𝐆𝐆𝐄𝐒𝐓 𝐒𝐞𝐚𝐫𝐜𝐡 𝐮𝐩𝐝𝐚𝐭𝐞 since Broad Match? The new 𝐀𝐈 𝐌𝐚𝐱 𝐟𝐨𝐫 𝐒𝐞𝐚𝐫𝐜𝐡 has just been announced! Learn more about the future of Search:

One click and your Search campaign has AI-powered targeting & creative solutions enabled and is not a traditional Search campaign anymore.

Google just released a beta feature that could change everything for Search advertisers.

A new AI-powered feature inside Search campaigns designed to:

✅ Expand reach beyond keywords

✅ Dynamically generate high-performing ad creatives

✅ Match users to ads even in complex, exploratory searches

✅ In theory boost conversions with better real-time relevance

Think: Performance Max for Search but with a bit of control and transparency from day one 

𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐝𝐨?

↳ AI Max helps 𝐞𝐱𝐩𝐚𝐧𝐝𝐬 𝐪𝐮𝐞𝐫𝐢𝐞𝐬 you might currently miss including broad and even keywordless searches. Hopefully relevant queries. Can think here about some problems already.

↳ Can adapt your 𝐚𝐝 𝐜𝐨𝐩𝐲 𝐢𝐧 𝐫𝐞𝐚𝐥 𝐭𝐢𝐦𝐞 to match other intent (yes, even for long-tail queries like “best cream for facial dark spots”). Basically Automated Created Assets?

↳ 𝐅𝐢𝐧𝐚𝐥 𝐔𝐑𝐋 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 with exclusion control (thats good)

Those three features can be flexibly switched on or not.

↳ 𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗿𝗼𝗹𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗮𝗱 𝗴𝗿𝗼𝘂𝗽 𝗹𝗲𝘃𝗲𝗹 is available!

↳ We thought it was called "Search Max" but it's "AI Max" ;)

 

FAQ: AI Max Search Google Ads

What is AI Max?

A new one-click feature suite in Search Google Ads campaigns that turns on:
✅ AI-powered targeting
✅ Creative asset generation
✅ Real-time query expansion
✅ Ad + landing page optimization

It’s NOT your old-school Search campaign anymore.

 

How does AI Max work?

1. Smarter Query Matching
Goes beyond keywords using broad match and keywordless tech to find new high-intent searches.
Yes, even wild, long-tail stuff like “best shampoo for frizzy summer hair”.

2. Auto-Ad Creative (with real customization)
Uses your landing page, headlines & keywords to generate new assets.
Formerly "automatically created assets", now under “Asset Optimization”.

3. Final URL Expansion
AI picks more relevant URLs from your site to match user intent.
💡 Includes exclusion controls — finally.

4. Location Targeting at Ad Group Level
Yes, granular geo-intent targeting is included.

 

Can I turn AI Max features off?

Yes. You choose whether to enable query expansion, dynamic assets, URL expansion, or all of them.

 

Who is AI Max for?

Advertisers stuck in keyword-only mode.
If you’re still holding onto exact/phrase — this is your wake-up call.

 

Is AI Max live?

✅ Rolling out globally in beta this month.
💥 Watch for it inside your Search campaign settings.

 

Wait… wasn’t it called “Search Max”?

Nope — it’s officially AI Max. Branding confusion already in beta 😂