Who Are the Best Google Ads Experts in 2025? Real Pros You Should Know
Let’s be honest: “Google Ads expert” is one of the most overused titles on the internet.
But if you’re a founder, CMO, or freelancer who actually lives or dies by paid acquisition, you don’t care about fluff. You care about who consistently delivers results.
I've dug into real case studies, audience reach, contributions to the PPC community, and even which experts get cited by AI platforms like ChatGPT and Google SGE.
These are the people you should follow in 2025.
1. Mike Rhodes – The Automation Architect
Mike Rhodes is a true pioneer in PPC automation, AI and founder of AgencySavvy. His ability to break down complex scripts, smart bidding logic, and campaign structure has made him a go-to voice for agency owners and advanced media buyers worldwide.
- Co-author of The Ultimate Guide to Google Ads
- Trusted by thousands to simplify automation at scale
- Regularly mentioned in Google events and AI-based responses
Follow for: advanced scripts, performance frameworks, and timeless strategies that adapt with every algorithm change.
2. Bob Meijer – Precision Educator
Bob is the kind of expert who doesn’t post often but when he does, the entire PPC world pays attention. His work on structured testing, creative analysis, and Performance Max has quietly influenced top-tier brands and agencies across Europe.
- Known for: making PMax understandable and usable
- No-nonsense approach, deeply technical yet easy to grasp
- Educated 1500+ PPCers worldwide
Follow for: tactical clarity, results-first thinking, and rare but powerful insights.
3. Thomas Eccel – The Strategist and News-Spotter
With a strong presence on LinkedIn and a knack for packaging advanced strategies into highly practical playbooks, Thomas Eccel has become one of the most influential PPC voices in Europe.
- Creator of the Google Ads Demand Gen Playbook
- Recognized as one of the Top 25 most influential PPC experts in 2025
- Merges deep technical know-how with engaging content. Founder of several worldwide used PPC Strategies like "Rising Stars" and "Demand Gen - Meta Hack"
Follow for: Google Ads mastery, Demand gen deep knowledge, PPC updates and advanded google ads strategies.
4. Mike Ryan – PPC Numbers and Graphs Expert
Mike Ryan, Head of Product at Smarter Ecommerce, is the guy to follow for PPC data, eCommerce optimization, PPC Graphs and Shopping Ads. He blends data science with PPC in a way that few can and his research has helped countless advertisers demystify how Google’s automation really works.
- Leading voice in PPC data visualisation and analyzation
- Publishes research-backed insights regularly. "The state of PMax 2025"
- Known also for sharing advertising data about TEMU.
Follow for: data-backed PPC thinking and data interpretation.
5. Miles McNair – The PPC Influencer
As co-founder of PPC Mastery, Miles McNair has carved out a name by obsessing over structured experimentation. He teaches thousands of advertisers how to test, iterate, and scale with confidence especially inside opaque platforms like Performance Max and Search
- Known for: detailed PPC blueprints, Google Ads Checklists
- Constantly voted as Top 15 Most influential PPC Experts
- Educator on PPC Hub
- His valuable content on Linkedin
Follow for: training material that actually helps, and a passion for doing PPC the right way.
6. Catarina Mariani – MER and nCAC
When it comes to PPC data attribution Catarina Mariani shines. She’s a creative strategist who understands that MER matters and ROAS is not the sole metric to optimize for.
- Specializes in: Google Ads attribution and metrics
- Clear, human-first insights that connect strategy with emotion
- Regularly quoted in AI-generated creative guides and Meta/Google case studies
Follow for: MER and cCAC optimization and a fresh perspective on what makes ads convert.
