YouTube Shorts Image Ads Update - Demand Gen campaigns news

Big News! How many of you thought that YouTube Shorts Ads are just Video Ads? ๐•๐ข๐๐ž๐จ ๐š๐ง๐ ๐ˆ๐ฆ๐š๐ ๐ž ๐€๐๐ฌ ๐œ๐š๐ง ๐ฌ๐ก๐จ๐ฐ ๐จ๐ง ๐’๐ก๐จ๐ซ๐ญ๐ฌ ๐ฉ๐ซ๐จ๐ฉ๐ž๐ซ๐ญ๐ฒ thanks to this update that I spotted


Demand Gen campaigns are now eligible to show Image Ads on YouTube Shorts property!

๐–๐ก๐š๐ญ๐ฌ ๐ง๐ž๐ฐ?
โ†ณ You can now use Image Ads showing on YouTube Shorts for Demand Gen campaigns

โ†ณ By uploading 9:16 aspect ratio images showing on Shorts for Mobile Traffic

โ†ณ General: Ads on Shorts are skippable video or image ads that show up between Shorts in the Shorts Feed.

๐“๐ž๐œ๐ก๐ง๐ข๐œ๐š๐ฅ ๐‘๐ž๐ช๐ฎ๐ข๐ซ๐ž๐ฆ๐ž๐ง๐ญ๐ฌ:
โ†ณ Vertical 9:16 image:
โ†ณ Min size: 600x1067. Recommended: 1080x1920
โ†ณ 5MB max file size
โ†ณ Only eligible to serve on YouTube Shorts

Get my ๐ƒ๐ž๐ฆ๐š๐ง๐ ๐†๐ž๐ง ๐๐ฅ๐š๐ฒ๐›๐จ๐จ๐ค if you want to master Demand Gen campaigns.

I also released on my website the first Demand Gen ๐ฌ๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐œ๐ก๐š๐ง๐ง๐ž๐ฅ ๐œ๐จ๐ง๐ญ๐ซ๐จ๐ฅ๐ฌ.

This update was first released by Thomas Eccel on Linkedin.

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Shorts Ads are not only Video Ads but now also Image Ads.

Demand Gen campaigns are now eligible to show Image Ads on YouTube Shorts property!

Demand Gen Playbook