Google Ads Calculator

Google Ads Targets Calculator - Lead Generation

Calculate the precise performance targets needed for your Lead Generation campaigns to achieve profitability.

Sales Journey Configuration

Choose the funnel that best represents how leads move through your sales process

Deal Metrics

€
%
%

% of profit allocated to acquisition

Lead Conversion Rates

%

Your Lead Generation Target Metrics

Break-even Levels

Breakeven CPA: Lead
€ 375
Maximum cost per lead to break even
Breakeven CPA: Closed Deal (CAC)
€ 1500
Maximum customer acquisition cost to break even
Breakeven ROAS
200%
Minimum return on ad spend to break even

Target Metrics

Target CPA: Lead
€ 150
Recommended cost per lead for profitability
Target CPA: Closed Deal (CAC)
€ 600
Recommended customer acquisition cost
Target ROAS
500%
Recommended return on ad spend for profitability

Google Ads Calculator for Lead Generation

This free Google Ads calculator helps digital marketers and business owners determine the perfect performance targets for profitable lead generation campaigns. By understanding your precise CPA (Cost Per Acquisition), ROAS (Return On Ad Spend), and CAC (Customer Acquisition Cost) targets, you can optimize your Google Ads campaigns for maximum ROI.

Created by Thomas Eccel

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