Google Ads AI Max Playbook 2027

AI Max is coming to every Search campaign, whether you switch it on or Google does it for you. Most advertisers either avoid it or turn it on and hope for the best.

This playbook shows you how to set it up, test it and judge it properly, so it grows your account and doesn’t just spend more budget.

It’s written by Thomas Eccel, #1 Paid Ads Creator on Favikon, for PPC specialists, agencies and in house marketers who run Search campaigns.

What’s inside

114 pages in 5 parts, Version 1 (November 2026). Free updates when Google changes something important.

1. Understand AI Max. What it really is, what it replaces and what the hype leaves out.
2. Every setting, explained. What each setting does, when to use it and where to find it, with screenshots.
3. Strategies to test. Step by step tests with clear rules for when to scale, keep or roll back.
4. What Google doesn’t tell you. Field notes from real accounts that you won’t find in the help center.
5. The Toolkit. Copy and paste resources: queries, scripts, templates and checklists you can use the same day.

Who it’s for

• Advertisers testing AI Max for the first time.
• Accounts still on Dynamic Search Ads that need a migration plan.
• Anyone already running AI Max who wants to know if it really adds value.

Format: [PDF / Google Slides QR code at last slide]. Instant access after purchase.